Our journey – The Story of MEANT

When Khyal Jani & Pooja Jani started MEANT, they entered an Indian beauty market crowded with brands using the exact same generic, third-party formulas. Nothing new. Nothing original. Nothing meaningful.

They wanted to build a brand that stood for:

•  Innovation
• Individuality
• Quality
• Originality
• Purpose

And that is how MEANT was born — Designed & Developed in the USA. Made in & for Incredible India.

A beauty brand built on science, soul, and standards.

Why MEANT Was Created – The Problem with Conventional Beauty Brands

The founders observed 3 major problems in the Indian beauty industry:

• 90% of brands use the same 3rd-party manufacturer formulas

— identical niacinamide serums

— identical toners

— identical lipsticks

— identical “organic” rose waters

Same formula. Same ingredients. Same texture. Different label.

• No brand was offering real innovation

Everyone was copying western trends without understanding Indian skin, climate & needs.

• No emotional identity

Brands weren’t built with meaning, story, values, or purpose — only marketing.

MEANT was created to change this forever.

The MEANT Philosophy – What Makes Us Different

100% Custom Formulated Products (Not Generic)

Every MEANT product is formulated from scratch—built molecule by molecule.

Designed & Developed in the USA

All R&D follows international formulation standards, giving MEANT a global edge.

Made for Indian Skin & Climate

Lightweight, non-greasy, high-performance products for hot, humid Indian weather.

High-Performance Glow Technology

MEANT specializes in glow, hydration, skin radiance & instant results textures.

Clean, Cruelty-Free, Ethical Beauty

No parabens, no sulphates, no animal testing. Pure, safe & conscious beauty.

Not Just Products — Personality & Purpose

MEANT’s mission:

To make people feel confident, expressive, and authentically themselves.

Our First Icon – MEANT Organic Bulgarian Rose Water

The journey began with a product that became an instant bestseller:

MEANT Organic Rose Water – Pure Bulgarian Rosa Damascena (100ML)

Why it became a cult favorite:

• 100% pure Bulgarian Rosa Damascena
• No artificial fragrance
• No added color
• Instant hydration & glow
• Suitable for all skin types

The Rise of MEANT Skincare – Original, Powerful & Results-Driven

MEANT Brightening Face Serum

A clean, stable, non-irritating niacinamide serum created for:

• Skin brightening
• Even skin tone
• Oil control
• Pore refinement

Formulated with:

• Pure Niacinamide
• Low MW Hyaluronic Acid + Glycerin blend
• Lightweight, non-sticky base
• Clear, irritation-free formula

MEANT 5% Niacinamide De-Tan + Glow Face Serum (Anti Tan + Glow)

A custom-built serum made for fast & safe detanning.

Works for Indian tan, sun exposure marks & dullness.

Benefits:

• Reduces tanning
• Fades dark patches
• Brightens complexion
• Smooths texture

MEANT Hydrating Face Serum with Advanced Hydration Technology

A deeply hydrating daily-use serum built with breakthrough technology.

Key Features:

• Instant absorption
• Advanced multi-layer hydration
• Glass-like plump skin
• Comfortable for all skin types
• No stickiness
• Ultimate daily moisture booster

MEANT Lumi Glo Instant Korean Glass Skin Face Serum

This is MEANT’s K-beauty inspired high-performance glow serum, created for that instant “wet”, “glassy”, “radiant” Korean skin finish.

Key Features:

• Instant Korean Glass Skin effect
• Ultra-wet glow
• Photo-ready finish
• Lightweight & non-irritating
• Instant radiance booster

MEANT Beauty – Lipsticks That Became Bestsellers

MEANT Silky Swipe Creamy Matte Lipsticks

A smooth, creamy-matte bullet lipstick designed for comfort + bold pigmentation.

Features:

• Enriched with Vitamin E, Saffron Oil, Argan Oil
• Creamy matte finish
• Long-lasting comfort
• Rich color payoff
• Non-drying

MEANT Majesty Matte Liquid Lipstick Combo (Day Dazzle & Night Muse)

Transfer-proof. Ultra-matte. Light-as-air.

Why people love it:

• High-intensity pigment
• 12+ hours wear
• Non-cracking finish
• Perfect curated combos

The Future of MEANT – Premium Eau de Parfum (EDP) Range

MEANT is preparing to launch a luxury EDP line for both men & women.

Crafted with international perfumers and developed for long-lasting performance.

Key Highlights:

• Premium fine fragrances
• International accords
• Long-staying power
• Modern, unique, bold, signature scents

Why People Love MEANT – Our Ultimate USP’s

Original formulations

USA-developed, India-made

Non-generic products

Unique brand identity

High-performance textures

Glow & hydration mastery

Product purity + safety

Cruelty-free, vegan, ethical beauty

Designed to stand out in a crowded market

A Message From Founders – Khyal Jani & Pooja Jani

"MEANT was never created to be just another beauty brand. It was created to be the brand that finally brings originality, purity, innovation and soul to Indian skincare & beauty space. Every product has a purpose. Every formula has a story. Every customer becomes a part of our journey."

This is MEANT. And Our Journey Has Just Begun.

MEANT is now one of India’s fastest-growing custom-formulated beauty brands — a brand with vision, purpose, science & story.

And this is only the beginning.

FAQ

Q1: What makes MEANT different from conventional Indian skincare brands?

MEANT uses 100% custom formulations designed & developed in the USA, unlike most Indian D2C brands that rely on the same generic third-party manufacturer recipes.

Q2: Are MEANT serums suitable for all skin types?

Yes, all MEANT serums are lightweight, non-sticky & designed for Indian skin and climate.

Q3: Which MEANT serum is best for instant glow?

The Lumi Glo Instant Korean Glass Skin Face Serum delivers an instant ultra-wet, glossy glow perfect for events, photos, and everyday radiance.

Q4: Which serum is best for everyday hydration?

The MEANT Hydrating Face Serum (Advanced Hydration Technology) provides layered hydration, plump skin, and a daily glow without feeling sticky.

Q5: Which product helps with tan removal?

The MEANT 5% Niacinamide De-Tan Serum is specially designed to fade sun tan, brighten skin tone, and improve overall complexion.

Q6: Is the Brightening Face Serum safe for daily use?

Yes, the Brightening Serum is gentle, non-irritating, and safe for daily morning & evening use.

Q7: What is special about MEANT Organic Bulgarian Rose Water?

It uses 100% Pure Bulgarian Rosa Damascena, providing natural toning, soothing, hydration, and glow — without any artificial fragrance or added color.

Q8: Are MEANT lipsticks long-lasting?

Absolutely.

• Silky Swipe Creamy Matte Lipsticks give rich pigment + comfortable matte finish.

• Majesty Matte Liquid Lipsticks offer 12+ hours wear with a transfer-proof, ultra-matte finish. 

Q9: Do MEANT lipsticks dry the lips?

No. All MEANT lipsticks are formulated with hydrating, lip-loving ingredients that prevent dryness while maintaining a smooth matte finish.

Q10: Is MEANT launching perfumes?

Yes. A premium MEANT Eau de Parfum (EDP) range for men and women is launching soon — crafted with luxury ingredients, long-lasting accords, and global-standard perfumery.

Q11: Are MEANT perfumes long-lasting?

Yes. The upcoming MEANT EDP line is designed to offer 10–12 hours longevity with rich sillage and premium performance.

Q12: Is MEANT a cruelty-free brand?

Yes. All MEANT products are cruelty-free, ethically produced, and free from harmful chemicals.

Q13: Are MEANT products safe for oily or acne-prone skin?

Yes. MEANT serums and rose water are lightweight, non-comedogenic, and formulated to suit even oily and acne-prone skin.

Q14: Are MEANT products good for beginners?

Absolutely. MEANT formulas are simple, gentle, non-irritating, and effective — perfect for skincare beginners and experts alike.

Q15: Can I use MEANT Rose Water with serums?

Yes. It works perfectly as a toner/primer before applying any MEANT serum for enhanced absorption and instant freshness.

Q16: Do MEANT serums contain fragrance?

No. All MEANT serums are fragrance-free to ensure safety, purity, and zero irritation.

Q17: Are MEANT lipsticks vegan?

Yes. MEANT lipsticks are vegan, cruelty-free, and clean formulations.

Q18: Can I use MEANT serums under makeup?

Yes! In fact, MEANT serums — especially Hydrating and Lumi Glo — work amazing as hydrating primers under makeup.

Shop MEANT products by clicking here.